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Why does the use of music in social media require a license?

The use of music on social media is often subject to licensing, as it is protected by copyright and counts as public reproduction. Without permission, there is a risk of legal consequences such as blockages or warnings. Platform contracts also do not cover every use — especially not for commercial content.

Why are sync rights so important?

With the boom of platforms such as YouTube, Instagram, TikTok, and Facebook, more and more people are using music in their videos and other posts. In a digital and increasingly connected world, acquiring synchronization rights is essential in order to integrate music correctly and avoid potential legal problems.

Frequently Asked Questions

Do I have to delete the post with the music I used?
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What will licensing cost me in the future if I don't want to delete the post but continue to distribute it?
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What happens if I think your claim is unjustified or excessive?
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Do I have to delete the post with the music I used?
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What does the “license analogy” mentioned in the letter mean and how did SoundGuardian calculate the remuneration I required?
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Can SoundGuardian save my posts on social media without my permission?
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Does SoundGuardian not violate data protection here?
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Is monitoring my account legal? Can SoundGuardian do that?
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How did SoundGuardian find out that I was using music in a social media post?
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Why does SoundGuardian exercise the rights of recording companies?
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Is SoundGuardian a recording company?
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Who is SoundGuardian?
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What are dubbing and film production rights?
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I have heard or read that Instagram, TikTok and other social media platforms have concluded lump sum agreements with the platforms for the use of music. Why should I pay to use the music then?
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